From new Starburst and Snickers to M&M’s and Skittles, iconic candies are getting flavor extensions.
CHICAGO – During this week’s National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago, Mars Chocolate North America and Wrigley will share a unified vision of driving growth for customers through three key areas: product innovations, effective activations and selling strategies. Taking center stage at the trade show are several new flavor extensions to consumers’ favorite brands, including: Extra Chewy Mints; 5 Gum Mega Packs; M&M’S Caramel Chocolate Candies; M&M’s White Chocolate Candies; Skittles and Starburst Sweet Heat; Snickers & Hazelnut Bar; and Twix Dark Chocolate Cookie Bars.
“This year we’re launching more than 30 new products and packs that offer a range of choices to meet consumer preferences,” said Timothy LeBel, president of sales for Mars Chocolate North America, in a press release. “Our new products deliver on several key industry trends, including focusing on transparency and choice, offering the opportunity to indulge in moderation, and meeting consumers’ desire for fun and functional gum and mints, as well as new formats and flavors in chocolate. We’re tapping into consumer trends and producing surprising twists and experiences from our most popular brands.”
In addition to product innovations, Wrigley and Mars Chocolate will unveil new selling strategies aimed at driving sales for retailers. “We’re looking within and even beyond our category to not only understand what innovations will resonate with consumers, but also to truly understand the way they shop for those products,” said Edward Taylor, vice president of U.S. sales and operations for Wrigley. “Helping our partners maximize opportunities is a top priority for us and to expand on the success of our Transaction Zone Vision program, we’ll be highlighting a variety of new shopper behavior findings from our Path-to-Purchase research at this year’s show, as well as sharing online insights.”
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