Don’t fall for “we’ll do your scan data service for free“! Here’s a question, do you open the doors to your store and welcome in your customers by saying “everything is free“? I doubt it. If you do, there are two scenarios where this business model works.
- You want to fail – and know you will, quickly.
- You are making lots of money in a different way. (keep this one close, we’ll be coming back here for review)
If a company is offering to do your scan data and loyalty for free, then please see 2. above. In today’s market DATA IS KING. Large companies are desperate to purchase data and are willing to pay big dollars for this information. (again, see 2. above)
So you are thinking “How could this possibly affect me… I need to save $25/month!?” Well, would you let a stranger, a potential competitor, walk in and look at your checkbook and accounting records? Probably not. If your data is being sold, a stranger is [technically] looking through your private records so they can determine if there is enough business to move in and be successful.
Think of it this way:
- You are participating in a scan data program
- You have no idea your sales data is being sold
- That tiny rundown store across the street – [you know the one, everyone hates it because they don’t sell food, there’s no easy access from the street and parking is not great–THAT ONE]
- That shack of a store was just purchased and torn down! Wait, What?!
- OH NO A new huge branded store is built and they have a turning lane with tons of parking. Look at the new signage and the neon lights!
- Now imagine standing at your empty counter and watching the faces of your long time customers pulling the handle of those shiny new doors across the street. You see your old customers walking to and from their SUV filled with fuel carrying enough fried chicken and sodas to feed the entire neighborhood.
- Your inside sales drop
- Your fuel sales drop
- Nobody wants your food
- You Are In Trouble….. but the good news is —— YOU GOT A SERVICE FOR FREE!!!!!! woo hoo.
Key thought to remember here is YOUR sales data belongs to YOU and needs to be handled with care and confidentiality, with partners YOU can trust. Yes, data IS king, but it’s YOURS.
Insight Retail Software IS your trusted partner. We have SO MANY new and exciting products and services that are to be released to the public in the next couple of months. We have always aligned ourselves with other companies that share the same professional values that we do. Let’s make 2021 the best year ever!