MAKING PEOPLE SMILE in Seattle

A Chevron gas station in Seattle uses its sign to entertain customers, rather than inform.
March 28, 2016

​SEATTLE – Usually signs are in the business of letting potential—and current—customers know about sales, special events and other information related to the company. Most convenience stores use outdoor signage to highlight specials and products, but the Wallingford Chevron gasoline station and convenience store has taken a different tack: humor.

For more than a decade, this station’s sign has posted amusing sayings to the delight of customers and residents. The genesis of the humorous postings is traced back to when the owners replaced an auto repair shop with a convenience store. To get the word out about the change, the owners hit on the idea of entertaining signage, the News Republic reports.

Popular messages include:

  • Ban pre-shredded cheese—make America grate again.
  • If attacked by a mob of clowns, go for the juggler.
  • When it’s raining cats & dogs, don’t step in a poodle.
  • A clear conscience is the sign of a fuzzy memory.
  • Hold the door open for a clown. It’s a nice jester.
  • Ever stop to think and forget to start again?
  • The past, present & future walk into a bar. It was tense.
  • I child-proofed my house but the kids still get in.
  • If pride comes before a fall, humility should come by winter.
  • I checked into the hokey-pokey clinic & I turned myself around.

The station has a dedicated Facebook page for the Wallingford Sign with photos of its most popular ones.

Full article found here:

NACS online

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