Ever Heard of Advocacy Cards?

February 26, 2016

You haven’t, because they don’t yet exist. Read on to find out if the concept is something you should consider for your operation.

Advocacy cards. They don’t have quite the same ring as loyalty cards do, but maybe get used to the idea?

While advocacy cards are not a living, breathing thing, advocating for customers is fast becoming the new way retailers should approach customer relationship-building beyond simple loyalty efforts.

While a loyalty card program rewards consumers for quantity of goods and services bought, advocacy cards could go a step further to inform the qualitative aspect of the retailer-customer bond— rewarding shoppers who buy healthy foods, for example, with points, gift cards or other incentives.

Sounds like a daunting task for a retailer, but it’s one that all retail channels should think about.

Retailer advocacy for customers was discussed during the webinar “Top Food Trends for 2016.” Sponsored by The Food Institute and BMO Harris, the session was comoderated by Phil Lempert, known as the “SupermarketGuru,” and The Food Institute CEO Brian Todd.

In addition to citing consumers’ thirst for additional product information along with coming to grips that the “retail world is in flux,” Lempert said advocacy might be the new loyalty. In that spirit, “focus beyond relationships and think beyond loyalty to advocacy,” he said.

Your consumers are already vigilant when it comes to the food selection process—like vetting a political candidate. They abide by concepts of “free from” and “less is more,” the latter meaning products with five or fewer ingredients and no artificial ingredients. Foods labeled with health attributes saw sales increase 13%, said Lempert, citing the National Grocers Association-SupermarketGuru 2015 survey.

The broad picture: A new way of eating will be defined by new proteins, algae, insects, vegetable, yeast, cricket flour and nut powders. Rewarding your customers for participating in the trend could incentivize those higher-margin items, and earn you goodwill and higher sales in the process.

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Convenience Stores Offer More Convenience

February 23, 2016

Convenience Stores Sell Time

Convenience stores offer speed of service to time-starved consumers who want to get in and out of the store quickly. These shoppers recognize this channel of trade for its convenient locations, extended hours of operation, one-stop shopping, grab-and-go foodservice, variety of merchandise and fast transactions.

The average convenience store is 2,744 square feet. New stores are bigger, with 3,590 square feet, with about 2,582 square feet of sales area and about 1,008 square feet of non-sales area — a nod to retailers recognizing the importance of creating destinations within the store that require additional space — whether coffee islands, foodservice areas with seating or financial services kiosks. Convenience stores also have expanded their offerings over the last few years, with stores become part supermarket, restaurant, gas station and even a bank or drugstore. (NACS State of the Industry data)

The convenience store industry is America’s primary source for fuel. Overall, 83.5% of convenience stores (127,588 total) sell motor fuels, a .7% increase (960 stores) over 2013. The growth of convenience stores selling motor fuels is nearly double the overall growth in the industry, as fuels retailers added convenience operations and convenience retailers added fueling operations.

Convenience stores have an unmatched speed of transaction: The average time it takes a customer to walk in, purchase an item and depart is between 3 to 4 minutes. Here’s the breakdown: 35 seconds to walk from the car to the store, 71 seconds to select item(s), 42 seconds to wait in line to pay, 21 seconds to pay and 44 seconds to leave store. (NACS Speed Metrics Research, 2002)

The convenience store industry is a destination for food and refreshments. With falling revenues from fuels and tobacco products, foodservice sales are increasingly becoming convenience stores’ most profitable category. In fact, convenience store foodservice is roughly a $41 billion industry contributing 19.4% to in-store sales in 2014 (NACS State of the Industry Report of 2014 Data).

Convenience stores are everywhere. There are 152,794 convenience stores in the United States — one per every 2,095 people. Other competing channels have far fewer stores, such as supermarkets (41,529 stores), drugstores (41,799 stores), and dollar stores (26,572). (Source: Nielsen, as of December 31, 2014)

Consumers are embracing convenience stores like never before. An average store selling fuel has around 1,100 customers per day, or more than 400,000 per year. Cumulatively, the U.S. convenience store industry alone serves nearly 160 million customers per day, and 58 billion customers every year.

Self-serve at the pump is a part of most convenience stores’ fueling operations. The first self-serve gas station was opened by Hoosier Petroleum Co. in 1930, but was closed by the fire marshal as being a fire hazard. Frank Ulrich reintroduced the idea in 1947 at the corner of Jilson and Atlantic in Los Angeles. Modern self-service began in 1964 with the introduction of remote fueling; an attendant was no longer required to reset the pumps after each transaction. Today it is now available in 48 states. (New Jersey and Oregon still require full-service operations; New Jersey’s law was enacted in 1949; Oregon’s in 1951.)​

http://www.nacsonline.com/Research/FactSheets/scopeofindustry/pages/convenience.aspx

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Happy New Year from Insight Retail Software

January 6, 2016

 

 

 

Thanks to all of our wonderful customers and vendors for making 2015 a great year.  We look forward to an exciting 2016 filled with health and happiness!

InsightRS Happy New Year


Social Media Tips for Your Small Business

August 8, 2014

Thanks to our friends at Constant Contact for this great information.  Social Media 1

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Do Better with backOffice™ Software from Insight Retail Software

January 28, 2013

A new customer to Insight reported that backOffice™ just saved him $280 because as he was adding in a purchase order from Lay’s he realized they were not giving him the items at the agreed upon sale price so he was actually selling the items below his cost.

Want your business to DO BETTER? Visit http://insightrs.com for more information and give us a call at 518.633.4111

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The Worth Data 7000 Series

January 26, 2013

The 7000 Series RF Terminal System is our top of the line wireless RF terminal with a industry leading 3 mile RF range! Our tests show no damage after multiple 5 foot drops to concrete. The Worth Data 7000 Series RF Terminals are the lowest cost, easy-to-use, radio frequency interactive terminals available on the market today.

Standard Features:

  •   Extended Range Radio – 3.3 Miles, works in coolers
  •   Built in Li-Ion Battery(s)
  •   15 Line Color TFT LCD Display
  •   Very Small & Lightweight
  •   Sealed Keypad design to prevent contamination from entering unit
  •   Special Coated Keys for long life
  •   70 Durometer Silicone Rubber Shock Bumper
  •   Built-In I/O Connector Cover
  •   Long Life Single Power & Data I/O Connector
  •   Battery Door and/or Handle are Mechanically Screwed Down
  •   Rugged Replaceable Antenna
Worth Data 7000 handheld 7000 series

Worth Data 7000 handheld 7000 series

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For more information visit our website:  http://insightrs.com/worth7000


backOffice™ V3 Released!

September 18, 2012

Take a sneak peek at backOffice™ V3

This 3-Part Series of Demonstration Videos provides a nice overview of backOffice™ Features. 

Part 1

Part 2

Part 3


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