Budweiser Unveils New State Packaging featuring 11 States.

Budweiser announced it’s NEW STATE PACKAGING!  11 States will see their state name on Budweiser cans and bottles!  How cool is that?  Well it’s awesome for retail sales but the back office person may be thinking……..

“OH NO – Will these products have a NEW BARCODE?  

If so, this will take forever to enter!

What about my inventory?  This is a nightmare!”  

Nope, backOffice Software™ makes this task easy with our alternate PLU feature.  Although Budweiser doesn’t always change their PLU with a packaging change, this is a good reminder that you don’t have to fret over new products –  enter it, sell it, profit from it!  backOffice Software™  will handle these changes smoothly and report your sales accurately.

To our customers in Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia, enjoy your cool cans!

Here’s the press release from Budweiser!


Budweiser Unveils New State Packaging Inspired by its 12 Local Breweries Across the Country

America’s Favorite Full-Flavored Classic Lager Extends its Patriotic Summer Packaging Lineup to Include State Bottles and Cans

NEW YORK (July 6, 2017) – Beginning today, 11 states will see their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its iconic summer packaging. Available today through the end of September, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home.

Since 1876, Budweiser has been proudly brewed across America and its new state packaging pays tribute to the 12 breweries that relentlessly produce America’s No. 1 full-flavored classic lager. The packaging will be specific to California (featuring two Budweiser breweries), Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia.

“Our new state bottles and cans celebrate the homes of our breweries and the communities that support them,” said Ricardo Marques, vice president, Budweiser. “Since 1876, Budweiser has been proudly brewed across America, and this summer, we’re inviting local consumers to raise a cold one with us.”

On shelves from July to September 2017, 11 different states will enjoy their own custom packaging, each featuring custom copy changes as inspired by each local backdrop, including:

  • “Budweiser” on cans and bottles being replaced with each state name
  • The center medallion “AB” monogram updated with  state initials
  • “King of Beers” swapped to include  each individual state motto
  • “Anheuser-Busch Inc.” replaced with each state nickname

 

Read the entire Press Release from Budweiser here. [if you are over 21]

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