New Chrome Update Will Improve Your Laptop’s Battery Life

March 16, 2017

Google Chrome is a great browser, but it’s not great to your laptop’s battery. The more tabs you have open, the quicker your computer will run out of juice (although at a certain point, one more tab won’t make a difference for your already tanked battery, as a WIRED writer found out during a 2013 test). Now, Google is trying to fix the problem. The new version of Chrome dramatically reduces the percentage of CPU (central processing unit) your computer uses while running a large number of tabs in the browser. The result? Greater battery life and faster performance, according to Ars Technica UK.

Previously, you could download an extension like One Tab, which collapses all your open tabs into a list of links to reduce memory usage, but sometimes, you just need to be able to toggle between tabs while the pages are still loaded—especially if you’re working on a research project.

Chrome 57 increases how much the browser throttles background tabs, meaning it limits the amount of CPU that the tab can use. After 10 seconds of being in the background (so not the tab you’re actively looking at), Chrome limits how much processing power a tab can use to about 1 percent of each processing core, improving battery life. However, this doesn’t apply to some types of web pages, like those playing music.

As Sebastian Anthony writes for Ars Technica:

The Chromium team says it’s seeing ’25 percent fewer busy background tabs’ with the new throttling mechanism in place. Anecdotally, after updating to Chrome 57 and with about 20 tabs open, my laptop feels a lot more responsive. Switching between tabs feels a little quicker, and there seems to be less input lag when typing or otherwise interacting with the browser. I haven’t tested battery life yet, but it wouldn’t surprise me if there’s a significant improvement.

By 2020, Google plans to completely suspend background tabs from updating, rather than letting them continue running and using up CPU, a move that will likely increase battery life significantly. For now, however, Google estimates that Chrome 57 has led to 25 percent fewer busy background tabs.

You can update your browser by going to “About Google Chrome” in your taskbar.

[h/t Ars Technica UK]

article by

Shaunacy Ferro  @shaunacysays

Shaunacy’s Article is found here

 

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Ever Heard of Advocacy Cards?

February 26, 2016

You haven’t, because they don’t yet exist. Read on to find out if the concept is something you should consider for your operation.

Advocacy cards. They don’t have quite the same ring as loyalty cards do, but maybe get used to the idea?

While advocacy cards are not a living, breathing thing, advocating for customers is fast becoming the new way retailers should approach customer relationship-building beyond simple loyalty efforts.

While a loyalty card program rewards consumers for quantity of goods and services bought, advocacy cards could go a step further to inform the qualitative aspect of the retailer-customer bond— rewarding shoppers who buy healthy foods, for example, with points, gift cards or other incentives.

Sounds like a daunting task for a retailer, but it’s one that all retail channels should think about.

Retailer advocacy for customers was discussed during the webinar “Top Food Trends for 2016.” Sponsored by The Food Institute and BMO Harris, the session was comoderated by Phil Lempert, known as the “SupermarketGuru,” and The Food Institute CEO Brian Todd.

In addition to citing consumers’ thirst for additional product information along with coming to grips that the “retail world is in flux,” Lempert said advocacy might be the new loyalty. In that spirit, “focus beyond relationships and think beyond loyalty to advocacy,” he said.

Your consumers are already vigilant when it comes to the food selection process—like vetting a political candidate. They abide by concepts of “free from” and “less is more,” the latter meaning products with five or fewer ingredients and no artificial ingredients. Foods labeled with health attributes saw sales increase 13%, said Lempert, citing the National Grocers Association-SupermarketGuru 2015 survey.

The broad picture: A new way of eating will be defined by new proteins, algae, insects, vegetable, yeast, cricket flour and nut powders. Rewarding your customers for participating in the trend could incentivize those higher-margin items, and earn you goodwill and higher sales in the process.

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