Free is not Free! Protect your business. There is a high cost associated to FREE.

February 3, 2021

Don’t fall for “we’ll do your scan data service for free“! Here’s a question, do you open the doors to your store and welcome in your customers by saying “everything is free“? I doubt it. If you do, there are two scenarios where this business model works.

  1. You want to fail – and know you will, quickly.
  2. You are making lots of money in a different way. (keep this one close, we’ll be coming back here for review)

If a company is offering to do your scan data and loyalty for free, then please see 2. above. In today’s market DATA IS KING. Large companies are desperate to purchase data and are willing to pay big dollars for this information. (again, see 2. above)

So you are thinking “How could this possibly affect me… I need to save $25/month!?” Well, would you let a stranger, a potential competitor, walk in and look at your checkbook and accounting records? Probably not. If your data is being sold, a stranger is [technically] looking through your private records so they can determine if there is enough business to move in and be successful.

Think of it this way:

  • You are participating in a scan data program
  • You have no idea your sales data is being sold
  • That tiny rundown store across the street – [you know the one, everyone hates it because they don’t sell food, there’s no easy access from the street and parking is not great–THAT ONE]
  • That shack of a store was just purchased and torn down! Wait, What?!
  • OH NO A new huge branded store is built and they have a turning lane with tons of parking. Look at the new signage and the neon lights!
  • Now imagine standing at your empty counter and watching the faces of your long time customers pulling the handle of those shiny new doors across the street. You see your old customers walking to and from their SUV filled with fuel carrying enough fried chicken and sodas to feed the entire neighborhood.
  • Your inside sales drop
  • Your fuel sales drop
  • Nobody wants your food
  • You Are In Trouble….. but the good news is —— YOU GOT A SERVICE FOR FREE!!!!!! woo hoo.

Key thought to remember here is YOUR sales data belongs to YOU and needs to be handled with care and confidentiality, with partners YOU can trust. Yes, data IS king, but it’s YOURS.

Insight Retail Software IS your trusted partner. We have SO MANY new and exciting products and services that are to be released to the public in the next couple of months. We have always aligned ourselves with other companies that share the same professional values that we do. Let’s make 2021 the best year ever!

Can you Do Better with Insight Retail Software? Absolutely! At InsightRS the Customer is KING!


4th of July Greetings from the Team at Insight Retail Software

July 3, 2020

The first half of 2020 has really gotten our attention. Lots going on in the world and many changes to our idea of “normal”. However, the United States of America was founded on ideals of freedom, justice, and liberty, and each 4th of July the nation takes a moment to reflect on those ideals and celebrate the country’s independence. This year it will be different but we will still celebrate.

This post was inspired by our team member Melanie Lauramore from Trophy Club, TX where she is the neighborhood captain of their “Trophy Club Stars and Stripes” 4th of July Flag project. Trophy Club Stars and Stripes was introduced to the town in 2011 and has become an annual tradition of residents working together to line the streets of Trophy Club with American flags.  Beginning July 2nd, residents and visitors again have the opportunity to experience a display of 35,000-40,000 flags waving throughout the town as they drive, bike, walk, and jog through the streets of Trophy Club. The highly Patriotic sight makes one proud and thankful for sacrifices made by men and women around the world who protect America’s freedoms. This is truly the season “to unite the Town of Trophy Club in the spirit of American Patriotism”. Thanks Melanie for your passion and your part in teaching these important values to your children.


Our InsightRS Team, that is located across the United States, sends our best wishes for a safe and healthy holiday. We want to say thanks to each and every customer, vendor and friend that we work with. We appreciate you all.

Here’s a photo greeting from our team members in Trophy Club, TX – Roanoke, TX – Minden, LA, – Tampa, FL – Augusta, GA – Trenton, SC – Town of Day, NY – Blacklick, OH & London, KY

Greetings from Team Insight

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