Don’t fall for “we’ll do your scan data service for free“! Here’s a question, do you open the doors to your store and welcome in your customers by saying “everything is free“? I doubt it. If you do, there are two scenarios where this business model works.
You want to fail – and know you will, quickly.
You are making lots of money in a different way. (keep this one close, we’ll be coming back here for review)
If a company is offering to do your scan data and loyalty for free, then please see 2. above. In today’s market DATA IS KING. Large companies are desperate to purchase data and are willing to pay big dollars for this information. (again, see 2. above)
So you are thinking “How could this possibly affect me… I need to save $25/month!?” Well, would you let a stranger, a potential competitor, walk in and look at your checkbook and accounting records? Probably not. If your data is being sold, a stranger is [technically] looking through your private records so they can determine if there is enough business to move in and be successful.
Think of it this way:
You are participating in a scan data program
You have no idea your sales data is being sold
That tiny rundown store across the street – [you know the one, everyone hates it because they don’t sell food, there’s no easy access from the street and parking is not great–THAT ONE]
That shack of a store was just purchased and torn down! Wait, What?!
OH NO A new huge branded store is built and they have a turning lane with tons of parking. Look at the new signage and the neon lights!
Now imagine standing at your empty counter and watching the faces of your long time customers pulling the handle of those shiny new doors across the street. You see your old customers walking to and from their SUV filled with fuel carrying enough fried chicken and sodas to feed the entire neighborhood.
Your inside sales drop
Your fuel sales drop
Nobody wants your food
You Are In Trouble….. but the good news is —— YOU GOT A SERVICE FOR FREE!!!!!! woo hoo.
Key thought to remember here is YOUR sales data belongs to YOU and needs to be handled with care and confidentiality, with partners YOU can trust. Yes, data IS king, but it’s YOURS.
Insight Retail Software IS your trusted partner. We have SO MANY new and exciting products and services that are to be released to the public in the next couple of months. We have always aligned ourselves with other companies that share the same professional values that we do. Let’s make 2021 the best year ever!
Can you Do Better with Insight Retail Software? Absolutely! At InsightRS the Customer is KING!
I was speaking to Imad Khalil from Kelly’s Fuel Mart in Melvindale, Michigan about the Scan Data Service that we provide for Altria and RJ Reynolds Tobacco Incentive Programs. Imad was wondering if the service was right for his business but after speaking with our team of experts he knew this program was key to staying competitive in his area and that is something that he takes very seriously.
I enjoyed visiting with Mr. Khalil where I learned more about his business and what he does to provide a great service to his customers. He explained that his latest customer service feature was the addition of U-Glove’s at each pump station. “U-Glove?” I asked. I was so interested to hear more because I can’t stand to have the smell of gas on my hands. He explained that each pump is equipped with a dispenser of plastic gloves that are provided at no cost to the consumer. These disposable gloves offer a clean and germ free experience for the customer. “I LOVE IT!” I said, “Can I share this on my blog? Tell me more!!” He said there is a cost to the merchant for providing this service but he believes that these little things make a big difference to his customers. [I know I would drive out of my way and pay a few pennies more per gallon to have a nice clean environment. Not to mention saving a manicure.] Even if the gloves aren’t used, I believe that just offering this service shows that Imad cares about his customers. I am certain that Moms with a carload of kids would greatly appreciate having gloves since they aren’t always able to go inside and wash their hands.
So – Good job Kelly’s Fuel Mart and thanks for being an Insight Retail Software Scan Data Customer! We appreciate your business.
Imad is also participating in InsightRS Scan Data Program that keeps him competitive in his tobacco market.
Altria’s PM USA 2017 Retail Leaders Program and RJ Reynolds Scan Data Reporting Program offer incentive money to retailers who submit transaction-level scan data (“Scan Data”) from their Point of Sale on a daily basis. Inclusion in the program also entitles you to offer multi-pack and loyalty discounts.
If you sell cigarettes you need to be on this program!
It’s impossible to update and brag on each and every POS / Scan Data Customer [there are too many] but when we get a great photo showing happy customers and our state-of-the-art equipment, it’s time to slow down and share. This success story comes from Jackson, Tennessee where Keith from R & D purchased a complete 2-lane POS System for each of his three stores.
Tobacco Place II
1660 S. Highland Ave – Jackson, TN 38301
2643 N. Highland Ave – Jackson TN 38305
The Smoke Shop
721 Old Hickory Blvd – Jackson, TN 38305
This POS System features:
Touch Dynamic All-in-one Terminals with a rear facing customer display Customers can easily see the items purchased and their amount due
Epson T20 printer for fast receipt printing
Sterling Payment Technologies with full EMV Chip Card Reader
Scan Data Services for Tobacco Incentive Rebates
Call today to get a quote for your POS System with Scan Data Service. We have partnered with Sterling Payment Technologies to offer interest free financing. Give us a call for more details. Check our our website here: http://insightRS.com
As tobacco laws constantly change, getting the most value from your tobacco sales has NEVER been as important as now. Some things we can control – our store front, advertising, community outreach, etc. Many things we cannot control like Tobacco purchase age. As laws change, sales can also change. STAY competitive with Scan Data Rebates offered by Altria and RJR. Insight Retail Software’s team of professionals can get your store submitting data ASAP.
Call Chris @ 518 633 4111 x 108 for more information.
Don’t light a fire to your profits, make your profits grow!
I mentioned tobacco laws changing. The latest change comes to us from Gov. Chris Christie. When New Jersey law takes effect on November 1, 2017, NJ will become the 3rd state to set legal tobacco age to 21. Hawaii and California being the first two states to make this change. Gov. Christie stated that “By raising the minimum age to purchase tobacco products to 21, we are giving young people more time to develop a maturity and better understanding of how dangerous smoking can be and that it is better to not start smoking in the first place,”
But not everyone is happy about this change. As Nacs Online reports:
Meanwhile, merchants are disappointed about the change, given that neighboring states will still sell tobacco products to those between the ages of 19 and 21,
WFMZ-TV reports. “It’s going to be a negative business-wise,” said Sal Cassar, owner of Towne Market in Phillipsburg, N.J. “There’s no two ways about that.”
Cassar estimated that customers between the ages of 19 and 21 buy around a third of his tobacco sales.
“You don’t only lose the cigarette sell, [you also lose] any other associated product that the customer was going to buy,” he told the news source.
Meanwhile, in Maine, Gov. Paul LePage vetoed a bill that would have increased the state’s tobacco buying age to 21, the Press-Herald reports. “I believe that at 18 they are mature enough to make a decision and I’m tired of living in a society where we social engineer our lives,”the governor said of his veto.
While some claim that states are losing huge tax money others claim that the health care savings is worth it. There are arguments on both sides. Some say 18 is mature enough to fight for our country, it should be mature enough to buy tobacco products. While others think this maturity is reached at the age of 21. Many believe that the age increase will not reduce younger smokers activity.
The biggest losers in this debate are the state line retail stores that will lose business to the customer that drives 5 minutes across the state line to make their purchase(s). So hey New Jersey – give us a call. 1 store or 100, we’ll take care of you.
Bottom line – get scanning! Get the MOST out of your sales.
Altria’s PM USA 2017 Retail Leaders Program and RJ Reynolds Scan Data Reporting Program offer quarterly rebates to retailers who submit transaction-level scan data (“Scan Data”) from their Point of Sale on a daily basis. Enrollment in these programs also entitle you to take advantage of other programs such as multi-pack discounts and loyalty incentives.
InsightRS is offering the Scan Data Service that will allow you to take advantage of this great opportunity for more profit from your tobacco sales. Using our automated daily process, we submit the necessary data for you to comply with the program requirements. We collect either 25% of your quarterly rebate or $25/month per store for providing this service.
Compete In Your Market
Gain Access To Multi-Pack Discounts And Loyalty Funds
Inclusion in Scan Data Program enables you to offer Multi-Pack Discounts
Optional Loyalty Program entitles you to offer addition discounts to your customers
We are full into our summer and travel time is at it’s peak. As you travel our wonderful country here are a few tips for success with kids. Thank you Sarah Martin Hood for this great article. sarahmartinhood
Don’t forget to stop into your favorite C-Stores along the way! C-Stores are the key to successful travel!
Are your kids carrying their own weight when you travel?
Summer vacations are in full swing and it’s high time the youngest travelers in your party start carrying their own weight, don’t you think? If you’re committed to traveling with your kiddos, it’s a good idea to start as early as possible and find ways for them to help out from Point A to Point B and all the adventures between. Where do you start? How do you get your littles to be helpers as you travel?
Make kids carry their own bag.
This may require some patience on your part, but kids can maneuver a suitcase on wheels younger than you might think. They’ll need help with escalators and trains and such, but let them try. And even before they’re able to help with a full-size suitcase, they can be responsible for a carry-on. A water bottle, book, and a snack is really all they need to carry in a small backpack. When you’re out for the day add a camera and a rain jacket. None of it weighs much, and it will introduce them to the concept of packing smart — and light!
Give them a job to do.
Find tangible ways for kids to be helpful. One of our go-to jobs for Colt is “Outlet Check!” Before we leave a hotel room, he’s responsible for sweeping the room and checking every single outlet for charging cords. We donate far fewer chargers to hotels since he took up this job!
Packing is tricky for kids because they’re not sure where to start. If you want their help packing, be very specific. They won’t know what to do if you say “Pack your suitcase.” But they can help if you break it down to “Lay out your swimsuit and goggles.” and give them one step at a time.
In general, be on the lookout for things they can do themselves. Let them hand their own boarding pass to the gate agent before a flight, encourage them to order for themselves off the menu, and if they have a question during a tour — have them raise their own little hand and ask. Let them be a traveler instead of just a passenger.
Make it a game.
Yes, they can even help entertain themselves! If your kids are collectors or writers — keep your eyes open for kid-friendly projects as you travel. One of my favorites is the passport offered by the National Park Service that lets kids collect cancellation stamps from park rangers and it gives them an incredible keepsake of their travels. (This is not just for kids! I’m actually super jealous and wish I’d started myself a passport years ago!)
Another example we discovered was at Mount Vernon last fall. On the iPod touch that served as our audio tour guide, there was an app for Colt to play a spy game — he collected clues all over the property and answered trivia questions about the area. He was into being there anyway, but the spy game was a nice cherry on top of the experience. It kept him engaged from start to finish.
Give your kid a camera.
On top of the benefits they will enjoy by having their own way to document the trip, this is a sneaky way to get a fresh perspective on your destination. I have been amazed by the photos on Colt’s camera at the end of a day of sightseeing — the details he noticed and the perspective he captured. Sometimes he snaps away and other times the camera stays in his bag, but giving him the responsibility of his own camera has taught him about storytelling and even given us opportunities to talk about tourist etiquette a few times.
The earlier the better when it comes to teaching kids that travel is a fun adventure but there are ways for everyone to chip in so the trip is safe and fun for the whole group. Think of your kiddo as a fellow traveler and he will rise to the challenge.
Last week we attended “The Really Big Expo” in Myrtle Beach, SC where there was much discussion about the growing and changing food service options in C-Stores. We attended NACS “Ideas 2 Go” program discussion which showcased emerging concepts that redefine convenience stores. Another huge topic of conversation is how the millennials are changing the way people eat and shop. Gone are the days of a dried hot dog spinning on a warmer as your only option. C-Stores are ‘destination spots’ – not just a place to fill your tank. Bigger selections and healthier options are becoming the norm.
If you’ve seen the 2013 NACS Ideas 2 Go program, then you’ll recognize many of the retailers the NY Times visited: Thai Pan, Flory’s and Seoul Food D.C. Each establishment was part of a segment on some of the best gourmet ethnic food found at a single-store operation, and the retailers behind these businesses that deliver exceptional food and innovative new ideas.
“Encouraged by the changing tastes of consumers and the potential for profit, a metamorphosis has taken place in at least 1,500 locations nationwide: at independent gas stations as well as those owned by oil giants like Shell and Exxon and convenience store chains like 7-Eleven,” writes the NY Times, adding that “fresh produce, elaborate sandwiches and even grilled tilapia and Korean bibimbap” are becoming more ubiquitous at the local convenience store.
These locations “are now cool to discover and tell others about,” Jeff Lenard, NACS vice president for strategic initiatives, told the news source. In fact, the industry has come a long way from food offers that merely served up punchlines for movies such as “National Lampoon’s Vacation,” where Chevy Chase laments, “I’m so hungry I could eat a sandwich from a gas station.”
“We definitely see, year after year, convenience stores presenting a competitive threat to quick-service outlets like McDonald’s,” Donna Hood Crecca, associate principal at Technomic, told the news source. Citing NACS State of the Industry data (newly released numbers will be presented next month at the State of the Industry Summit), in 2015, about 34% of in-store profits at convenience stores came from foodservice, up from 22% in 2010.
Larger convenience store chains, such as Sheetz, are adding drive-thrus and touchscreen ordering kiosks to accommodate their growing foodservice operations. The NY Times writes that there’s also “an increasing number of roving food trucks” at c-stores, such as Andrae’s Kitchen, in Walla Walla, Washington (hot dogs, hamburgers and sandwiches), and the Brew Pump, in Asheville, North Carolina (eight beers on tap, beer garden and sandwiches).
“Food industry analysts now consider convenience markets competition for some of the most powerful names in the restaurant industry,” writes the NY Times, adding that an estimated 10% of the 154,000-plus convenience stores across the country—a $575 billion industry—“could be described as food-forward.”
LEESBURG, Va. — Last summer, when two women were looking for a restaurant space in this Northern Virginia town of 48,000, one of the options held multiple enticements: It was affordable, it had a good location, the kitchen was fit for Asian cooking and it was in a gas station.
They signed on the dotted line and retained the name of the previous business, Thai Pan. Now, while the brick exterior is connected to a Liberty gas station and resembles a well-fortified bunker, the authentic Thai fare served in a charming dining room is drawing locals and adventuresome foodies from throughout the region.
“People come in here and say, ‘Wow, I never expected something like this,’” said Wilaivan Kammoongkun, one of the women behind the new Thai Pan.
The restaurant is part of a wave of gas stations and convenience stores capitalizing on a growing demand for fresh, healthful and convenient road food. Encouraged by the changing tastes of consumers and the potential for profit, a metamorphosis has taken place in at least 1,500 locations nationwide: at independent gas stations as well as those owned by oil giants like Shell and Exxon and convenience store chains like 7-Eleven.
As a result, roller-grilled hot dogs and little packaged cakes of indefinite shelf life are, in many places, giving way to fresh produce, elaborate sandwiches and even grilled tilapia and Korean bibimbap. Popular food trucks and food carts are adding to the variety, many setting up shop just feet from gas pumps to take advantage of a steady stream of customers.
The locations “are now cool to discover and tell others about,” said Jeff Lenard, vice president for strategic initiatives at the National Association of Convenience Stores.
It certainly hasn’t always been this way. In fact, convenience store food regularly stood in as a joke. In the 1983 film “National Lampoon’s Vacation,” a hapless dad behind the wheel of a station wagon, played by Chevy Chase, laments, “I’m so hungry I could eat a sandwich from a gas station.”
Major oil companies still tend to shy away from the complicated and risky food business. But in the early 2000s, when a long-term decline in revenue from food, gas, cigarettes and other products approached troublesome levels, many gas station and convenience store owners started to rethink their business models.
Now, an estimated 10 percent of the 154,000 convenience stores across the country — a $31 billion industry — could be described as food-forward, the National Association of Convenience Stores says.
The largest chain, 7-Eleven, with 10,900 stores in North America, has been polishing its game for more than a decade. Nearly all of its fresh food, heavy on fruits and vegetables, is prepared in regional commissaries.
The service station strategy appears to be working: In 2015, about 34 percent of in-store profits at convenience markets came from food and beverage service, up from 22 percent in 2010, according to the trade organization. Food industry analysts now consider convenience markets competition for some of the most powerful names in the restaurant industry.
“We definitely see, year after year, convenience stores presenting a competitive threat to quick-service outlets like McDonald’s,” said Donna Hood Crecca, associate principal at Technomic, a research company that follows the food industry.
Upgraded convenience stores are found across the country, especially on the East Coast and in the Midwest. Greater Dallas and the area around Harrisburg, Pa., are two hubs. The Tigris and Euphrates of the genre, though, might be the region in and around Washington. Here, one can feast on a variety of treats, including house-cured corned beef, Thai specialties, regional Mexican fare, homemade pizza, fried chicken and barbecue.
In 2012, Jon Rossler had the opportunity to permanently park a corned beef food truck at an Exxon station in Olney, Md., north of Washington.
The following year he moved inside, opening a spiffy 20-seat restaurant with faux brick walls, granite counters and large computer screen menus. Today, Corned Beef King goes through 150 pounds of corned beef and pastrami weekly, and 100 pounds of brisket. The business started with two employees; today there are 16.
“It’s wild,” Mr. Rossler said. “I think I may have gotten too big.”
Occupying part of an Exxon station in suburban Silver Spring, Md., is Seoul Food D.C., a cheerful, three-year-old art-festooned cafe serving gorgeous Korean dishes like bibimbap (sticky rice with vegetables, greens, a sunny-side-up egg and choice of protein) and the super bowl (rice, caramelized kimchi, spicy relish, two cheeses and Korean red sauce).
The experimentation also extends to the Hudson Valley town of Fishkill, N.Y., and the family enterprise Flory’s, which has four locations.
At first glance, especially at night, one of its stores — sleek and modern and large at 1,900 square feet — resembles a small casino with 14 gas pumps.
All food is made in-house: sandwiches, salads, soups and prepared meals. There is also a healthy fare section and make-your-own-milkshake machines. Two cooks toil in a small open kitchen preparing specialties like chili, lasagna, quesadillas, fried chicken and stuffed sole. Breakfast begins — with 16 types of coffee — at 4 a.m.
Jamy Flory, a co-owner and vice president of the enterprise, said the concept had succeeded beyond his most sanguine expectations. When he first opened, he said, the meat and cheese purveyor Boar’s Head was reluctant to be associated with a gas station. Flory’s is now a regular customer.
“We were apprehensive about doing this because we were not sure about customers wanting to eat in a convenience store,” Mr. Flory said.
Taking cues from fast-food restaurants, many convenience stores are also providing drive-through windows and ordering kiosks. Sheetz, a chain of 541 gas stations based in Pennsylvania, has a store near Harrisburg that welcomes customers to relax outside at umbrella-shaded tables that afford the exhilarating view of automobiles being topped off.
There is also an increasing number of roving food trucks at service stations, among them Andrae’s Kitchen, in Walla Walla, Wash., (hot dogs, hamburgers and sandwiches), and the Brew Pump, in Asheville, N.C. (eight beers on tap, beer garden and sandwiches).
“We want to be about good food but also about some fun,” said Mr. Flory, proudly showing a customer his arctic-themed “beer cave” with a giant simulated polar bear on top. (It’s where beer inventory is kept.) “People get a kick out of it, so why not?”
On November 14, 2016 NACS Online reported that Cigarette Smoking among adults has dropped by 6% in the past 10 years. The only way for cigarette retailers to stay competitive in this market is to gain revenues from submitting their Scan Data. These programs not only pay residuals on sales, but also open up new discounts that are only available to those participating in the program.
DON’T LEAVE MONEY ON THE TABLE!
More importantly, don’t stress about
“HOW AM I GOING TO DO THIS”.
Insight Retail Software will do the work for you. Once you sign up for the program, we do the rest.
Give us a call today to discuss how this program can work for you. 518-633-4111 x 108.
CIGARETTE SMOKING DECLINES BY 8.6 MILLION
A new CDC report shows the smoking rate among U.S. adults dropped 6% from 2005 to 2015.
November 14, 2016
ATLANTA – Smokers are lighting up less in the United States, NPR reports. A new report from the Centers for Disease Control and Prevention found that the smoking rate among the adult population dropped from 21% in 2005 to 15% in 2015. The rate declined 1.7 percentage points between 2014 and 2015—a huge decrease, according to the study in Morbidity and Mortality Weekly Report. Overall, 8.6 million fewer adults are smoking today than in 2005.
With California approving a $2 per pack cigarette tax last week, health advocates predict even more Americans will kick the habit. “Raising the tobacco tax is probably the single most effective way to reduce smoking, especially among kids,” said Vincent Willmore, vice president for communication at the Center for Tobacco Free Kids.
The new report finds that the West has the lowest smoking rates, even though taxes are higher in other parts of the country. Smoking rates are the highest in the Midwest. More men smoke than women too.
As cigarette smoking has decreased in the United States, vaping has become more popular. Some researchers are considering whether smokers have simply switched to electronic cigarettes rather than given up tobacco altogether. No data supports that claim, however.