Insight Retail Software Blog

​ALEXANDRIA, Va. – Low gas prices will likely lead to increased summer vacation spending but won’t lead to longer trips, per a new NACS consumer survey of gas customers.

A strong majority of those planning vacations (81%) say they will spend at least as much time on vacation as they did last summer, a strong 10-point increase from 2014 when gas prices averaged more than $3.60 per gallon.

While low gas prices may influence the length of vacations, they likely won’t influence the distance driven. Only one in nine drivers (11%) say they will drive more this summer because of low gas prices.

Summer vacationers expect to spend time and money inside the convenience store where they fill up. Overall, 62% of travelers say they expect to buy a drink and 58% say they will buy a snack when they fill up on their summer vacations. And more than one in four (28%) say that they will buy a meal or sandwich while filling up.

With gas prices low, consumers also say they consider price less important when shopping for fuel. Overall, 46% of drivers say that they will stop at the closest location when they are ready to stop, compared to 41% who say that the gas price dictates where they stop. This is the first time price wasn’t cited as the top reason to selected a fueling location. Quality food options (34%) and clean bathrooms (33%) were also cited as top reasons to stop.

Other highlights from the survey include:

• 75% of travelers say they will use the store’s bathroom when fueling up on trips this summer, a 5-point jump from last year.
• Women are much more likely to purchase bottled water than men (66% vs. 49%), and are also more likely to buy candy (73% vs. 52%) and coffee (55% vs. 44%).
• Travelers are seeking out healthier choices: 29% of consumers say they are buying more healthier choices than a year ago, and 43% of those ages 18-34 are buying more healthier items.

“Vacationers are saying that they will reward retailers who can best meet their one-stop shopping needs, whether fueling up, taking a bathroom break, grabbing quick snacks and drinks or enjoying upscale meals and healthy options,”

said NACS Vice President of Strategic Initiatives Jeff Lenard. 

Store sales from June through August are 11.3% higher than the rest of the year, especially beverage sales, according to sales data from NACS. Convenience stores account for 42% of all packaged beverage sales and 59% of beer sales in the country, factoring in all sales from convenience stores, grocery, drug and mass merchandisers, according to Nielsen.

Throughout the year, Americans are more likely to visit a convenience store to quench a thirst than for any other reason. Nearly half of all convenience store customers (49%) said that they primarily stopped to purchase a beverage on their most recent visit, according to a 2016 NACS consumer survey.

Not surprisingly, ice sales also are extremely strong over the summer months. Approximately two-thirds of all sales of bagged ice occur between Memorial Day and Labor Day, according to the International Packaged Ice Association. And, of course, convenience stores are the top destination to purchase bagged ice. Convenience stores sell an estimated 45% of all packaged ice purchased, or $1.9 billion overall.

This NACS consumer survey was conducted by polling and marketing firm PSB; 1,104 Americans were surveyed from May 3-5, 2017.

WASHINGTON – Today, more than 139 million Americans of all nationalities plan to celebrate St. Patrick’s Day, spending more than ever before on the holiday, according to the National Retail Federation’s annual survey. Spending for St. Patrick’s Day was expected to reach $5.3 billion, an all-time high in the survey’s 13-year history.

Consumers are expected to spend an average of $37.92 per person, up from last year’s $35.37 and a new record that tops the previous high of $36.52 set in 2015. The $5.3 billion total is up dramatically from last year’s $4.4 billion and tops the previous record of $4.8 billion set in 2014.

“Now that winter is almost behind us and with St. Patrick’s Day falling on a Friday, more Americans [will get] together to celebrate with friends and family,” NRF President and CEO Matthew Shay said, in a press release. “Retailers should expect a nice boost in sales as consumers purchase apparel, decorations, food and beverages to help make their celebrations special.”

According to the survey, 83% of celebrants will wear green to show their Irish pride, 31% plan to make a special dinner and 27% will head to a party at a bar or restaurant. The survey found that 52% of celebrants will purchase food, 41% beverages, 28% apparel or accessories, 22% decorations and 14% will buy candy.

“St. Patrick’s Day is a time for consumers of all ages to have fun and celebrate all things Irish whether it is attending a parade, cooking an Irish meal, or meeting friends at a bar or restaurant,” Prosper Insights Principal Analyst Pam Goodfellow said. “While more Americans are planning to celebrate the shamrock-filled day, expect millennials to take the lead among the festivities.”